Studio Sherpas Podcast

If you’re at all like me, you may have been resistant to jumping on the YouTube bandwagon. But YouTube can be incredibly helpful for both you and your clients and you ignore it at your peril. If you’ve been thinking about optimizing your channel, you’re not going to want to miss this!  Tom Martin is certified by YouTube as an expert in audience growth and digital rights. He has led YouTube strategy for some of the world’s largest and most successful media companies gaining them millions of subscribers and billions of views. Few people know the ins and outs of YouTube better than Tom which makes the knowledge he shares with us today incredibly valuable. This interview is a deep dive into the role that YouTube can play in your business. Tom shares what it really is that YouTube is looking for and how you can give it to them. He discusses the determination and perseverance needed to make this platform work for you. Tom also shares his knowledge on conducting research on your target audience before you invest too