Studio Sherpas Podcast

I often look at my business and wonder how it exists beyond myself. If we can build our businesses in a way that leaves a legacy for our children to benefit from, then I feel they will reach their most pure and ultimate goal. Today’s guest has a business that has done exactly that. Ian Murray is the president of SpotOn Productions and the second generation in a family-owned video production company celebrating 21 years in business. As he puts it, they help businesses solve business problems using video. Today, we talk about recognizing the most important product or service you can offer and not taking your business off-track by pursuing too much. Sometimes we want to offer our clients all sorts of things that really aren’t our specialty. Ian shares how he came to the realization that this wasn’t good for business and how he refocused. Ian is no stranger to hiring employees. Knowing when to start building out your team and hiring someone to do your sales is tricky. It’s very important to have a good project-fl