Studio Sherpas Podcast

There are many different elements that all add up to business success. Chief among these are providing great value and communicating that well to as many people as possible. My guest today has written an incredibly helpful book on doing just that and I’m truly thrilled to have him share his knowledge with you today. Bob Burg is a sought-after speaker at company leadership and sales conferences sharing the platform with everyone from today’s business leaders and broadcast personalities to even a former U.S. President. Bob is the author of a number of books, such as The Go-Giver, which focus on sales, marketing, and influence, with total book sales of well over a million copies. In today’s interview, Bob breaks down the key principles of business success that make up The Go-Giver. These are the laws of value, compensation, influence, authenticity, and receptivity. Bob and I discuss how understanding and operating within each of these will help your business grow and prosper like nothing else. We dive deep into