Studio Sherpas Podcast

Are you still trying to figure out which social media channel to focus on to grow your business? What about Linkedin? Sure, it may not seem as exciting to scroll through as some other feeds. However, I’ve brought in a guest today to tell us why it’s time to rethink the value of Linkedin. Chrissie Wywrot is the president and CEO of e-Link Consulting. With more than 14 years of experience in marketing and public relations, she works with clients to generate maximum visibility on LinkedIn through profile optimization, marketing blueprints, and ongoing support. Chrissie explains how Linkedin became a platform for content generation and engagement. Once considered a serious business-only platform, Linkedin has become a great place to showcase personality and what makes you and your brand unique. This helps you identify and find the clients you will work with best. Each platform has different uses and people are on them for different reasons. That’s why it’s important to understand how to generate the right type of