Studio Sherpas Podcast

Who doesn’t want to land a high-budget project for a big brand? That may be the goal of many of us, but seldom can you start there. Before you get booked to make something big, you often have to do something much smaller. Today’s guest is an expert in video marketing who’s going to tell you how to introduce yourself to big clients by offering smaller projects. Key Takeaways When talking to clients, focus on how to best use the videos you create rather than the video itself. Your videos are a means to an end for them and you can help them reach their goals. That’s what they’re truly interested in. Have something to offer a potential client on the cheap (or even free) to help you establish a relationship early on. This will not only possibly lead to more lucrative work later on, but it will also help you decide if you’re a good fit for each other. If you ever do free work for somebody, be very clear from the start about your expectations of what you’re doing for them and what they should expect from you. About