Startup Sense Podcast

As an entrepreneur knowing if and when to pivot is extremely hard but if it's done right it can put the company on a better path to success. That's exactly what happened with Apptopia. Jonathan and his co-founder Eli started the company in 2011 as a marketplace for buying and selling mobile apps. Things were going well, they had raised money from investors and were growing but they felt there was a bigger opportunity to pivot into a mobile app intelligence company providing data and analytics at affordable prices.  Over the past couple years since doing the pivot and rebuilding their technology platform things have gone very well. The company raised another $2.7 million this year from investors like Mark Cuban and Ashton Kutcher (via Sound Ventures) and growth is headed in the right direction. Apptopia's service is being used by thousands of individuals, developers, marketing teams, investors and corporate executives. Currently the company offers a free trial of the service but they're in the process of switc