Startup Sense Podcast

There's a saying in the capital finance industry that goes something like "the only companies that qualify for financing are the ones that don't need it" and it's not much different in the franchise financing world because certain requirements and qualifications must still be met however the team at Apple Pie Capital is becoming a leader in this market. They current work with more than 60 brands and their franchisees to provide alternative financing options from $200,000 to $2 million. To this into perspective the annual capital demands for franchise financing is greater than $30 billion so clearly this a massive opportunity. Apple Pie Capital spends the time and resources needed to build strong relationships with the brands to help them better grasp the risks, the upside, the unit economics, the challenges, the marketing strategy, the best locations and everything else that goes into business planning for franchisees. Apple Pie continues to service all loans they make however they do sell some of them off to