Lean The F*ck Out | Fempreneurs | Women Entrepreneurs | Female Business Owners

This week we talk with Dr. Kate Browne in depth about how to find or share your brand story. Kate is a storytelling strategist and writing consultant who helps entrepreneurs find and share their brand stories in an honest, unforgettable way. She also founded Taking Up Space, an online self-care advocacy project, to empower consumers to think critically about the rhetoric of health, wellness, and fitness marketing. Episode Highlights Defining brand story and why it matters Alot of companies do “phone book marketing”, in essence confusing the internet with a phonebook. It’s not just about your service, it’s about the whole experience that customers are going to have with your business How a company can get started on creating their brand story. The Hero’s Journey as it pertains to your brand story and why you need conflict and  a resolution to that conflict in your brand story. Watch the TED Talk on Kate’s website at: https://katebrowne.net/ Dr. Kate Browne Dr. Kate Browne is a storytelling strategist and wr