Lean The F*ck Out | Fempreneurs | Women Entrepreneurs | Female Business Owners

This week we talk with Susie Trujillo, Founder & Chief Strategist at STRUC, a strategy consultancy building brand positioning and marketing programs for growth-stage companies. We talk about common mistakes businesses make when it comes to marketing, where to start with your marketing efforts and how to market when your business is scaling up and at growth stage.   Episode Highlights: Biggest mistakes businesses make when it comes to their marketing: Not investing enough in brand. Commodity won’t win in the long wrong. Brand is king. Not understanding the value of good brand strategy. Trying to do too many things. So many tactics. They usually go for low hanging fruit but it might not be the most effective. They don’t look at whole marketing eco-system. They don’t have a plan. Where businesses can start when it comes to their marketing: Coming up with your marketing plan is the first step. Who are you? What do you sell? Why should your customers care? Problem > Reality > Future State Customer j