Lean The F*ck Out | Fempreneurs | Women Entrepreneurs | Female Business Owners

In this episode of Lean the F*ck Out, we talk with Brooke Sprowl about how she is growing a therapy practice in Los Angeles, My LA Therapy, and her upcoming book: Why You Should Date Emotionally Unavailable Men: Use Your Unhealthy Relationships to Transform Yourself and Your Love Life. Growing a Therapy Practice Episode Highlights: When Brooke’s therapy practice was smaller, she didn’t need to have as many processes and systems in place, however, as her therapy practice started to grow, it became clear how important systems and processes were. One of her many lessons in business is that she should have developed those systems and processes right from the beginning. Don’t learn the systems as your scaling. Create the systems first. Brooke used a website approach to growing her therapy practice. A majority of her leads have been referrals and she has never paid for online advertising. Her success in marketing started with finding her authentic marketing voice on her website and blog. Videos allow people to und