Lean The F*ck Out | Fempreneurs | Women Entrepreneurs | Female Business Owners

In this episode of Lean the F*ck Out, Gretchen and Tera talk with Racheal Kay Albers, founder and creative director of RKA ink, a branding, web design, and digital marketing studio. Rachael talks about how she got her business started and her effing hilarious video series, Awkward Marketing, a business comedy show blending fun size small business advice with storytelling and sketch comedy. Epic Marketing for Unforgettable Brands Episode Highlights: In the act of defining what you are against, what your brand is not, you can begin to understand who you are and who you want your audience to be. Relationships are at the core of how businesses are growing. Most businesses that fail at marketing do so because they are trying to fit themselves into some else’s model. Don’t just create the passive income tool just because someone told you to. Don’t chase all the different ideas. Let what you should be doing “burst out of you”. If you spend too much time and money on what others are doing, you can deflate your busin