Kevin Ward's Yes Talk | Real Estate Coaching And Success Training For Agents

Cold calling works, but it’s not the best way to do lead generation. Here are 3 reasons why I don’t recommend cold calling. 1. You’re talking to the WRONG AUDIENCE. 95% of the time, you’re talking to people who are not actively interested in buying or selling a house. They’re an audience that doesn’t trust you, nor want to talk to you. You may be offering the right service…but at the wrong time. 2. It’s the WRONG APPROACH for 2021. Trying to convince somebody before you’ve connected with them is very difficult today, when people are more distrustful and skeptical. Offering a service with no established credibility or trust is hard. 3. It creates the WRONG OUTCOME. The negative experience of constant rejection from cold calling leaves you jaded and not wanting to talk to anyone at all. Here’s the BEST approach instead. Focus on… 1. TURBO LEADS (FSBOs/Expireds/Probates/Distressed Sellers/NODs) because they’ve already made known that they need or want to sell their home. Take note: Calling Expireds and FSBOs is