Been There, Done That!
10 - Quality as a Marketing Tool
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:35:32
- More information
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Synopsis
Quality is more than just cost containment. Dennis Zink interviews Bob Theis, a SCORE mentor and quality expert, whose experience with quality standards at major corporations showed the correlation between quality, customer satisfaction and company success.