Finmar Today
The Dangers of the First Click vs Last Click Attribution Mindset
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:04:28
- More information
Informações:
Synopsis
This episode of FinMar Today addresses the topic of first click vs last click attribution to our marketing dollars. In this episode, I talk about the danger of trying to attribute every individual marketing activity to associated new assets. This type of thinking causes us to have fragmented marketing campaigns with a lot of starts and stops making it difficult to get your firm’s marketing off the ground.