Fierce Feminine Leadership

Originally from Milwaukee, Kelly McDonald is one of the top experts in marketing and consumer trends in North America. She has worked with prestigious clients like Subaru, Toyota, Harley Davidson, and Nike. She was one of the most booked speakers in 2014 and the first in the 26 Hot Speakers list in the U.S. She has also been featured in CNBC, Forbes Magazine, and CNNMoney. Keep Reading >>   Aside from committing to 80-100 speaking engagements per year, she is also the author of the books How to Market to People Not Like You and Crafting the Customer Experience for People Not Like You.  Kelly’s most recent book, How to Work With and Lead People Not Like You, ranked number one in the Business Book Bestseller list.   Kelly joins me on today’s episode to share some simple and practical advice on how to appeal to people not like you. She also shares how to discover what other people value, how working with somebody who’s different can improve your business and processes, and how her top organizational hack “Cl