Fierce Feminine Leadership

  Bridget Brennan is the CEO of Female Factor, a strategic consultancy company focused on female consumers where she helps businesses drive more sales and increase their competitive advantage through market research, strategic marketing, and sales and customer experience training. She is the leading authority on women consumers, a Forbes contributing writer, and the author of the highly-acclaimed book Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers as well as the upcoming book, Winning Her Business. She frequently holds speaking engagements for large organizations and conferences, presenting keynotes on topics related to sales and marketing as well as customer experience and trends.