Fierce Feminine Leadership

Niching has been a hot topic for many entrepreneurs. Some of them avoid it while others have no idea as to how to go about it. Knowing that there are many big companies and sought-after brands out there who have particular niches, it is undeniable that niching is something to take seriously because it tremendously impacts how you market your business. Keep Reading >>   Today, I share a powerful tool called the Halo Effect that allows you to make compelling decisions about how to promote and communicate your business to your market. I discuss two major beliefs that prevent people from niching as well as how thinking about niching in the wrong way can tremendously impact your ability to take action. I also share how the success of some big and popular brands and personalities are attributed to this strategy as well as the most significant question to ask yourself beyond simply “What’s my niche?”   “If you are known for one thing, positive impact begins to spread.” - Eleanor Beaton    Today on the Fierce Femini