Fierce Feminine Leadership

Are you feeling the stress and strain of the worldwide COVID-19 pandemic? You are not alone. Our society is currently overflowing with panic and uncertainty when it comes to our daily lives — and the potential impact of this crisis on our businesses and economy. On top of being nervous about how the marketplace will be affected by COVID-19, many entrepreneurs and business leaders are also anxious about marketing their products and services while maintaining their brand reputation. Keep Reading >> In today’s episode, I share insight on whether you should market your brand during a global crisis and my response to the concerns many have about the possible backlash for marketing during a pandemic. I discuss whether marketing is essential to keeping your business afloat, and some crisis communications tips to help you be strategic with your approach. I also highlight how to craft a meaningful marketing message without spreading hysteria and what your clients and prospects likely crave from your brand during this