Great Traits Project

On this month’s podcast we meet Eliza Rebeiro, founder of the charity Lives Not Knives (@LNKCharity). The charity aims to prevent young people from carrying knives and becoming involved in gang culture. Eliza established Lives Not Knives at the age of just fourteen after witnessing a series of tragic stabbings in her local community in Croydon. Lives Not Knives began as a local community group selling t-shirts branded with the bold slogan LIVES NOT KNIVES to raise awareness. The t-shirts resonated with the local community and proved popular with friends so Eliza expanded production to a much larger scale. With the profits from t-shirt sales she then invested the proceeds in hosting a party to celebrate young people having fun without violence. The event was a huge success, hundreds of people attended and signed a petition to support making the streets safer and Lives Not Knives was officially formed. From its initial inception Lives Not Knives has evolved from a community group, to a campaign and is now a ful