Great Traits Project

Simon is a maverick entrepreneur. He is the founder of YO! Sushi, YOTEL, YO! Home and all things YO! Simon left school at the age of 16 with just two o-levels. He spent 30 years in the entertainment business designing and staging concerts for many artists, including The Moody Blues, Madness, Rod Stewart, Stevie Wonder and George Michael. In 1997 Simon founded YO! Sushi, the UK’s only conveyor belt sushi bar. The concept turned dining out into a complete entertainment experience, featuring call buttons, robot drinks trolleys and Japanese TV. The first restaurant opened in the heart of Soho and became an overnight phenomenon. Today, YO! Sushi continues to expand both at home and abroad and has opened 100 restaurants serving 6 million customers each year.  Simon was an original “Dragon” on BBC Two’s worldwide hit program Dragons’ Den, making (and breaking) the dreams of would-be entrepreneurs pitching business ideas for financing. Simon continues to develop new YO! brands today. YOTEL, is Simon’s solution to bor