Columbus Entrepreneurs' Podcast

Today’s guest joins Kevin from Salt Lake City, Utah. Jeff experienced great entrepreneurial success in the business world. Jeff talks about creating (and selling in one case) two companies: Health Benefits America in eyeQ. In this episode, Jeff focuses on the attitudes and preparations he took to ensure that he was successful in his ventures.   Key Takeaways:   [:45] Jeff shares his lifeline. He switched his major several times during college, but graduated with a business degree and went into financial planning with his father and brothers. Right from the get-go, Jeff found a lot of success with financial planning. But after several years, he began to observe and seek out a new way to use his expertise. [2:24] Jeff talks about what was going on with health care in the government, and how this served as an impetus for his business. He also talks about other instances where businesses were able to do something better, faster, and cheaper — a great opportunity to get on the map. [4:57] In 1986, Jeff and his par