Monetizing Your Creativity - Pursuing A Career In Film, Television, Writing, Theatre, Music & Design With Your Talents

032 Martin Schneider (SMA NYC) From crossword puzzles to NYC advertising creative director

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Synopsis

From his aerie in midtown Manhattan, advertising agency creative director Martin Schneider gives you the skinny on what to expect if you hope to jump into the advertising business on either the agency or client side. No, we’re not talking to someone from the cast of Mad Men during this episode. Martin is a real life creative director. Martin tells you of his own pinball approach to his dream job. Bouncing from pillar to post in educational settings, both formal and informal. Exercising his true passion for words and learning firsthand the importance of collaboration. Martin explains his theory of the "Dynamic of Two" (as Fred and Marvin strive to appear dynamic). Martin is both educational and inspirational as he explains crafting ad campaigns that stand out among the thousands of competitive messages clamouring for your attention each day. 
 Here’s a hint: It has to do with objectives and purpose. So what’s the next step in your career? That’s a question only you can answer for yourself. Martin share