Monetizing Your Creativity - Pursuing A Career In Film, Television, Writing, Theatre, Music & Design With Your Talents

Evan Greene is the Chief Marketing Officer (CMO) of the National Academy of Recording Arts and Sciences – otherwise known as the Grammys. In this episode from the Banff World Media Festival, he gives budding musicians and filmmakers some valuable tips on establishing your place in your chosen art form. And, as we’ve heard from other guests, it’s all about "the story". The story that is shared in each song reveals a bit about each artist. The more listeners identify with those stories, the stronger the connection between audience and artist. The authenticity of these stories is often the gateway to longevity in the business and leads to the creation of generations of fans. Think Bruce Springsteen, Paul McCartney and Bob Dylan. Ask yourself what you bring to the table when you are seeking some level of representation (agent, manager, record label) or the next step up in your individual stairway to stardom. Evan Greene’s career is built around the marketing and promotion of the annual Grammy Awards. He doe