Monetizing Your Creativity - Pursuing A Career In Film, Television, Writing, Theatre, Music & Design With Your Talents

Alexandra (Alix) Blum is the Vice President of Global Public Relations and Partnerships at Fairmont and Raffles Hotels International (FRHI). She is responsible for the company’s relationships with the ad agencies, photographers, copywriters and crews who create promotional campaigns celebrating the luxury treatment on offer from FRHI's hotels and resorts. While Alix often deals with large ad agencies that assemble the most appropriate teams for her promotional projects, she has great respect for freelancers who stay sharp and reliable ... and hungry for creative challenges. Her message: You don’t have to relinquish your creative spark and spirit when you work for a corporate organization, either as a staffer or freelancer. You may be exactly the breath of fresh air those businesses need to promote their products or services. For instance, Alix talks about the work Natalie MacNamara's photographic agency (Namara Represents) has done for FRHI. We'll post an interview with Natalie very soon. In this interview