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109 Dave Carroll (United Breaks Guitars) Going viral without even trying

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Synopsis

How can you go viral without even trying? One way is to strike a strong emotional chord and have fun while doing it. Satire is a strong pull. Dave Carroll sang his way into YouTube history and about 400 textbooks on customer service and public relations with his viral video, United Breaks Guitars. He also made Time Magazine's list of top 10 viral videos in 2009. Impressive! Dave started as a musician with his brother in a group called the Sons of Maxwell and they made a good living touring the world for 20 years. Then an incident one fateful day in 2008 on the tarmac at O’Hare Airport in Chicago triggered a series of events that changed his life forever. It also … eventually … caused many changes in customer service at large corporations around the world. Dave tells the story behind his meteoric rise as a storyteller in this interview at the Canadian Association of Professional Speakers (CAPS)2016 convention in Edmonton, Canada. This convention took place (ironically!) at a hotel attached to the Edmonton