Practical Eloquence Podcast
Outside-In Thinking
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:15:34
- More information
Informações:
Synopsis
In this episode I share the story of how I learned by accident about the most important principle of all persuasive communication: it’s not about you, it’s about the other person. Continuing our cooking analogy from Episode 1, the chef prepares what the diner wants, not what he or she likes to make.