Practical Eloquence Podcast
20 Billion Dollars Worth of Strategic Persuasion
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:17:53
- More information
Informações:
Synopsis
When NASA considered how to get a man to the moon, it took two years of persuasion to settle on the right approach. This fascinating story contains useful lessons for anyone trying to sell a new idea in a large organization.
