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Marketing Brief Studerende - Online Marketing For Studerende

Marketing Brief Studerende - Online Marketing For Studerende

Deepdive: Facebook annoncering (& andre sociale medier)

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Synopsis

Facebook annoncering har i flere år været et af de emner, der udvikler sig med den højeste hastighed. Det er også det, Halfdan arbejder med til daglig. Det er også emnet for afsnit 9, der dykker ned i annoncering på sociale medier - særligt Facebook og Instagram. Shownotes: Hvorfor er det her fedt Organisk vs. Annoncering Retargeting vs Push Målgrupper Opbygning Kampagnemålsætninger (Lead Ads, konverteringer, videosvisninger etc) Begreber (CPM, CPC, freq, CPA, relevansscore, reach, impressions LinkedIn + Snapchat + Twitter

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