Master Your Story

7 Sure-Fire Ways to Build Instant Trust for Your Digital Brand

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Synopsis

Have you ever asked yourself why do prospect trust one digital brand and not the other? Have you ever wondered why folks seem to 'feel' your brand is trustworthy but couldn't quite explain? Short answer? Well, it's not that simple. In digital branding, we use combination of behavior and cognitive psychology, market research, creativity, User Experience, User Interface design and a few good strategies to help expedite the 'trust building process'. Why should you care? Because by definition, the faster you can build digital trust, the faster your target prospect (whether recruit, prospect or partner) can truly evaluate what your substance!  1. Leverage Your Client’s Reputation Post the logos or names of your top clients in a prominent portion of your web site or digital storefront. Buyers are more likely to accelerate their purchase decision if they see that larger companies than theirs, or of the same size, have purchased your products or services.  2. Use Recognizable Terminology  Don’t invent new lines of bu