The Top Entrepreneurs In Money, Marketing, Business And Life
1717 3 Genius Ways To Conserve SaaS Cash To Survive Virus From Eloqua Founder Who Survived 9/11
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:24:44
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Synopsis
Mark Organ is a serial creator of multi billion dollar software categories and companies. He coaches CEOs on how to discover, develop and dominate their categories. He is also creating the largest global community of category creating leaders, the Categorynauts. Mark is currently the Chairman and was previously founder and CEO of Influitive, the creator of the the advocate marketing and community category. Influitive creates communities of customer advocates, mobilizing advocates to produce massive increases in referral leads, reference calls, social media participation and more. Mark first revolutionized B2B marketing as the founding CEO of Eloqua (ELOQ), the world leader in marketing automation software, which was recently acquired for $871M. In between, he was a go-to-market consultant for SaaS companies in North America and Asia. Mark has also helped over a dozen software companies successfully go to market in asymmetrical or disruptive ways as a consultant and entrepreneur. With an M.S. in Neuroscie