Moxietalk With Kirt Jacobs

Fred Noe carries on the 200-year family legacy of Jim Beam® master distillers. Noe is a 7th generation master distiller at the Jim Beam Distillery in Clermont, Ky. In his additional role as bourbon ambassador for the Jim Beam Distillery, he shares the whiskey making craft and his family’s rich legacy in the world of Kentucky bourbon. Noe is the son of the late Frederick “Booker” Noe Jr., master distiller emeritus of Jim Beam Brands Company and great-grandson of founder Jim Beam, who began the legacy when he set up a frontier still in 1795. He joined the family business after graduation from Bellarmine College in Louisville, Ky. Although he “grew up” in the business, he began his career on the bottling line of the distillery. Gradually, his father tutored him in all aspects of the bourbon-making process, including grain selection, fermentation, and distillation. Noe played an important role in the development and promotion of The Small Batch Bourbon Collection® — Basil Hayden’s®, Knob Creek®, Baker’s®, and Boo