Pm Point Of View

When you think of Project Management, do the terms Marketing and Branding come to mind? Maybe they should. In order to survive in today’s fast-paced environment, with its accelerated rate of change, organizations need to pay attention to staying connected and staying relevant. PMs are well positioned to evaluate external perceptions as well as pick up on internal cues that can be indicators of the overall health of an organization. As you will learn in this episode of PM Point of View®, the techniques and tools of marketing and branding can be very useful, especially when it comes to communication, and identifying and understanding your stakeholders. PMs who know how to read the internal/external signs, and understand how to address them, are more valuable than ever.  Listen, learn, and get a free PDU! PDU Information Use the following information in PMI’s CCRS system to register the PDUs for this podcast: PDU Category: Online or Digital Media Provider Number: 4634 PDU Claim Code: 4634DJ9EXJ Activity Number: