Optimize With Brian Johnson | More Wisdom In Less Time

We’re officially on a roll with the 7 Habits of Highly Effective People. We’ve covered Habit #1: Be Proactive and Habit #2: Begin with the End in Mind.   Today? Habit #3: Put First Things First.   Here’s the short story: Covey tells us that some things matter and other things don’t. Highly Effective People know the difference and they “Put First Things First.”   As Goethe said: “Things which matter most must never be at the mercy of things that matter least.”   Covey shares a handy-dandy four-quadrant model to help us get clarity on what’s really important. He organizes activities by Urgency and Importance. So, something can be Important or not and Urgent or not.    In Quadrant I we have things that are both “Urgent and Important.” These are fire drill-like activities. Unfortunately, way too many activities fall into this category. We need to do a better job of reducing the amount of stuff that shows up here or we’ll be constantly stressed and burned out.   In Quadrant II we have things that are N