Optimize With Brian Johnson | More Wisdom In Less Time

Today I’d like to talk about a little more wisdom from Seth Godin’s Icarus Deception.    As we’ve discussed, his book (and his entire body of work for that matter), is basically a plea for us to step up and into our highest potential.    He tells us: “Your ability to follow directions is not the secret to your success. You are hiding your best work, your best insight, and your best self from us every day.”   That’s inspiringly true.    (Note the references to “your best,” “your best,” “your best.” And, think: Optimus, optimus, optimus.)   But here’s the passage that’s been rattling around in my head: “It’s too bad that so much time has been wasted, but it would be unforgivable to wait any longer. You have the ability to contribute so much. We need you, now.”   It’s funny because when I recalled that passage in my head, I thought he said, “It’s unfortunate that so much time has been wasted. But it would be unforgivable to wait any longer.”   Unfortunate vs. Unforgivable. Unfort