Optimize With Brian Johnson | More Wisdom In Less Time

Why We Sleep is a life-changing kinda book.   We’re going to spend a few more days mining a few more of the many gems from Matthew Walker’s masterpiece.   Today we’re going to flip open our virtual Optimize magazine to the kind of ad we’d allow in there.   Here it is:   “AMAZING BREAKTHROUGH! Scientists have discovered a revolutionary new treatment that makes you live longer. It enhances your memory and makes you more creative. It makes you look more attractive. It keeps you slim and lowers food cravings. It protects you from cancer and dementia. It wards off colds and the flu. It lowers your risk of heart attacks and strokes, not to mention diabetes. You’ll even feel happier, less depressed, and less anxious. Are you interested?”   ← Wow!! I’ll take it! You?   Matthew continues: “While it may sound hyperbolic, nothing about this fictitious advertisement would be inaccurate. If this were a drug, many people will be disbelieving. Those who were convinced would pay large sums of money for even the