Optimize With Brian Johnson | More Wisdom In Less Time

The other day I headed to Google to look up the meaning of the phrase “force multiplier.”    Short story: When we initially launched our Optimize Coach certification program, I said that I believed our program could be a catalytic force multiplier in helping people Optimize their lives so we can change the world together.   After the first couple of months working with our first class of Coaches, I am more certain of that catalytic power than ever before.   Enter: A quick Google search on “force multiplier” so I could wrap my brain around the precise definition of that powerful phrase.   The best (and first) answer came from PersonalMBA.com. (Thanks, guys! And, thanks Google for connecting us!)   Here’s how they put it: “Force Multipliers are tools that help you Amplify your effort to produce more output. A hammer is a force multiplier. Investing in Force Multipliers means that you'll get more done with the same amount of effort.”   Brilliant, eh?   Would you rather hammer a nail in with you