Optimize With Brian Johnson | More Wisdom In Less Time

In our last +1, we had fun chatting about the diploma we give to our Optimize Coaches.   It so perfectly captures the underlying purpose of all of our work together that I’d like to share it again.    Here it is one more time: Having demonstrated a commitment to areté through the mastery of ancient wisdom, modern science, and the fundamentals of Optimal living—both in their own life and in service to others—let it be known that [INSERT YOUR NAME HERE] is hereby recognized as a Certified Optimize Coach and granted all privileges thereunto appertaining, for as long as they continue to demonstrate their commitment through practice. In witness whereof, we hereby commit to do our best to operationalize virtue and live with areté, honoring the fundamentals and striving to be our Optimize = Optimus = Best = Eudaimōn = Hērō selves in Energy, Work, and Love.               Today I want to chat about one particular subtle little thing from this section:    “… is hereby recognized as a Certified Optimize C