Optimize With Brian Johnson | More Wisdom In Less Time

Today we’re going to revisit BJ Fogg’s Behavior Design Lab at Stanford.    We’ve already talked about his equation: B = MAP. (Recall: “Behavior happens when Motivation & Ability & Prompt converge at the same moment.”)   Professor Fogg also has some ABCs to help us master the process of Optimizing our behavior: Anchor + Behavior + Celebration.   Here’s how he describes the anatomy of Tiny Habits:    “1. ANCHOR MOMENT An existing routine (like brushing your teeth) or an event that happens (like a phone ringing). The Anchor Moment reminds you to do the new Tiny Behavior.   2. NEW TINY BEHAVIOR A simple version of the new habit you want, such as flossing one tooth or doing two push-ups. You do the Tiny Behavior immediately after the Anchor Moment.   3. INSTANT CELEBRATION Something you do to create positive emotions, such as saying, ‘I did a good job!’ You celebrate immediately after doing the new Tiny Behavior.”   Want to install a habit?    (Yah? Which one? Seriously. Pick o