Barbell Shrugged - Talking Training W/ Crossfit Games Athletes, Strength Coaches & More

Schedule Your Diesel Dad Discovery Call Fitness: An Ethical Responsibility  I hate the term “motivation.” Motivation is overrated. The entire fitness industry is built on short selling aesthetics. Looking good naked is awesome but the goal you have in mind is rarely attainable without a lifestyle you cannot sustain. Performance plays to the long game until your joints despise you, consistency wains, and you’re telling stories of yesteryears bench press. In the last year, over 42% of Americans gained an average of 29 pounds. Millennials, age 25-40, gained an average of 41 pounds during lockdowns. As an industry, it is time to move past motivation, aesthetics, and performance. I believe you have an ethical responsibility to being strong, lean, and athletic. Fitness is a conversation of ethics. A conversation about being an asset, not a liability. Increasing strength and decreasing fragility. Carrying a low body fat percentage to reduce the risk of disease. Athleticism to be an active participant in life. These