Side Hustle Teachers

When content marketing is part of your business strategy, it’s important that you stay focused on the ideas, resources, and processes that are going to be most relevant (and helpful) to your audience. That’s also what will be most helpful in growing your influence and your revenue. What Are Content Pillars? Content pillars are the large, overarching categories that ALL of your content falls into. That means that every blog post you write, and every podcast or video episode you record fits into one (or more) of your content pillars. If your content pillars are related to the care, health, breeding, and training of rabbits, your primary content must fit one (or more) of those categories. Posts about magic tricks involving rabbits in hats wouldn’t make the cut. A quick tip: You’re still welcome to share your magic tricks or bunnies dressed as people on social media, so don’t despair. Why Are Content Pillars Essential? Content pillars do a number of things for your business, but the most important is that they ke