Ad Age Marketer's Brief
McCormick’s Alia Kemet on spicing up in-house marketing
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:23:13
- More information
Informações:
Synopsis
Food marketer McCormick hops on social media trends and produces content quickly thanks in large part to the team led by Alia Kemet, VP of creative and digital marketing. She shares details on a new product launch and how the marketer is saving millions by doing more work in-house.