Ad Age Marketer's Brief
Rethinking women’s pro sports
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:28:37
- More information
Informações:
Synopsis
Athletes Unlimited runs leagues in softball, volleyball and lacrosse that are upending traditional pro sports model with a player-first mentality that extends into marketing. CEO Jon Patricof joins the pod to explain the philosophy, which includes a heavy reliance on content marketing.
