Ad Age Marketer's Brief
Yum Brands CMO on brand-boosting strategies
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:24:46
- More information
Informações:
Synopsis
Ken Muench, the chief marketing officer of Yum Brands and chief strategy officer of Collider Lab, discusses marketing strategies that can improve business results and shares ideas from the new book he co-authored with former Yum Brands CEO Greg Creed.
