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Scaling an Online Course Business, with Espresso English Course Creator Shayna Oliveira

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Synopsis

Shayna Oliveira had her love to capoeira bring her over to Brazil where she got engaged and stayed, until harsh socio-economic conditions made her think outside the box to improve her income and that became one of the must successful english teaching businesses around; in this episode she talks about how she started with just with a blog, the challenges of teaching over email, market saturation for online language courses, real strategies to grow your course audience, developing a relationship with your email list and disembarking the “worry roller coaster”.   Like the show? Comments or questions, email Grant   Listen to this episode to find out: The challenging aspects of teaching another language online How to set your marketing material realistically to attract more people The profile of people who look for online english courses What’s her outlook about market saturation for english courses Two great options to grow your course after you’re done making and publishing it How she dealt with the challenges