Ad Age Marketer's Brief
Why Goldfish turned to TikTok to court older snackers
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:21:14
- More information
Informações:
Synopsis
Campbell Snacks Chief Marketing Officer Janda Lukin shares insights behind a TikTok challenge for Goldfish featuring NBA players that garnered 9 billion views, and other ways the kid-focused cracker aims to reach older snackers including a limited-time flavor.
