How To Start Living Show (formerly How To Quit Working)

Alex Genadinik started off going to college, but quickly was lured into all the cool stuff happening in Silicon Valley in the late nineties. Forget college, I'm going to go work for a tech startup. So, he set out to do just that. He was making good money, had stock options, so why bother with college? Then the tech company he worked for was bought. He saw the creators of the company make millions, while he made only a small amount of money. Then he realized he was on the wrong side of the company. He wanted to start his own. Armed with his technical and computer programming knowledge, and some innovative product ideas, he set out to do just that. But there was only one problem. While he had computer and programming knowledge, he didn't have business or marketing knowledge. Specific knowledge of a subject area is great, but by itself doesn't make a business. A successful business is a pairing of some knowledge with solid business and marketing expertise. In the end, Alex has created a successful mobile app bus