Business Leaders Podcast

  People often have this misconception that investments in marketing almost always run contrary to an organization's mission. They feel that any spending that isn’t directly tied to the mission runs counter to the good you accomplish in the world. Bob Roark and his guest, https://www.linkedin.com/in/sswineford/ (Stu Swineford), tackle this very subject today. Stu is the author of https://missionuncomfortablebook.com/ (Mission: Uncomfortable - How Nonprofits Can Embrace Purpose-Driven Marketing to Survive and Thrive). Stu talks about purpose-driven marketing, showing that marketing isn’t really a bad thing, especially if you’re the leader of a non-profit organization or its marketing department. --- Watch the episode here:[embed]https://youtu.be/XIxoAhUkEbc[/embed] Purpose-Driven Marketing With Stu SwinefordMarketing is not a dirty word. As a leader of a nonprofit organization or its marketing department, you may have been told that investments in marketing run contrary to your organization's mission. At