Mums In Biz Podcast

In this week’s podcast Emilia interviews Kyla all about her strategy for Linkedin and connecting with potential clients in an authentic way. For more than a decade Kyla has been using this platform to build her career and also her business and it has proved to be so valuable in growing her network steadily and consistently making good business sense. With 260 million monthly active users, LinkedIn may seem like your pot of gold at the end of the rainbow. Who wouldn’t want the opportunity to sell their product or services to 260 million people? However, if you think blasting LinkedIn users with connection requests is the way to go, put the brakes on your plans and rethink your strategy. Since you’re not approaching LinkedIn with a sales approach mindset, you need to make every aspect of this platform work to your advantage in order to both attract prospective clients and then convince them that you are the expert they’ve been searching for. One way to achieve this is by showcasing your expertise in a natural,