Ideasicle Podcast

In this first episode, Will interviews Tom Monahan, a true expert in the field of ideas.  Tom is the founder and head creativity coach of Before & After, Inc. and a leader in the field of applied creativity. He does private consulting and ideation training for a list of leading companies and professional organizations. Tom's unorthodox approach to training has had toy designers doing origami, engineers playing mental leapfrog and media executives throwing rotten tomatoes.   Show notes: Tom starts by describing the prolific ideators he's worked with - David Lubars, David Baldwin, Kara Goodrich, Jim Garaventi and others. The balance of confidence and insecurity in creativity and ideation. Importance of talented people these days versus a "creative department." They discuss the impact of the democratization of executional tools.  Is a million dollar production necessary today? Tom talks about his company, Before & After, and techniques you can do to your mind to increase the chances of coming up with gr