Ideasicle Podcast

David Baldwin is one of the most awarded copywriters and creative directors in the business today. Among many other things, hear him talk about his new company, Baldwin&, and how he's creating a creative environment, the importance of authenticity in communications, his concerns about how pitching is affecting the advertising industry, and, of course, his view on how to come up with better ideas (including the role of shitty ideas). Prior to launching Baldwin&, David was the Creative Director for McKinny, Chairman of the One Club in NYC, the force behind The One Show. Alongside his creative advertising exploits, David is an executive producer for the film, Art & Copy, now available on DVD and premiering on PBS this fall, and was a guitarist/songwriter for the band Pants who’s CD, Twice the Snake You Need can be found on iTunes or Amazon.com. Show Notes: New original music intro for the Ideasicle Podcast from Joe Kowalski.  This guy rocks. Check out more of his work here: http://soundtrack.onlyone